Jarsking Studio, the design studio of Jarsking Packaging, designs from two inputs: inspiration and constraints. Inspiration comes from your taste and from sources far outside the beauty aisle, like a pebble, the tide or Tokyo after midnight. Constraints come from your formula, price, sales channels and sustainability goals. Every idea is tested against both before it reaches the factory.
Act 1 · Inspiration
We start with what you love, and what you don’t.
Before we draw anything, we ask for your taste: three to five references you love, with one line on why, the looks and colors you want to avoid, and up to five words from the list in our brief. What a brand rules out shapes the idea as much as what it wants.
Lines from our own briefs
DERMIS—01
No bright color.
Frosted glass, warm graphite caps and bone-white print. The narrow palette also means fewer print passes and easier color matching across parts.
TRAILKIT
Not a baby brand. Not a pink-aisle brand.
Kids’ bath and body care styled as scout field gear, for children too old to be babied.
VEILBORN
No character names. No game logos.
A dark-fantasy trilogy built as an original world: a knight, a swordsman and a witch, one bottle each.
MAREA
Not the fear-driven anti-aging story.
A refillable jar family that keeps pace with the tide instead of fighting time.
Feeling
Filter by feeling uses the same words as our brief.
Then we look far from the beauty aisle.
It is easy to design packaging by looking at other packaging. We look somewhere else first: at nature, the sky, cities, rituals, stories, science and everyday objects. Pick a source to see the bottle it became.
The tide
InspirationPackaging
Nature · MAREA
The tide, translated into a refillable glass airless jar family.
A beautiful idea is only half a design. Before anything reaches the factory, we look at it through five lenses, each one fed by a section of your brief.
01 / Formula
What’s inside decides the pack.
The Formula lens matches the pack to what goes in it: texture and viscosity choose the closure, and sensitivity to air, light or alcohol chooses the material and the pump.
↳ From your brief
Product and formula for each SKU · Texture and viscosity · Sensitivities: air, light, alcohol, essential oils, acids, preservative-free
→ What it decides
Material, closure, airless or not, fill volume
02 / Hand
It has to work in the hand.
The Hand lens checks how a pack is held, opened and dosed every day, and how it changes when it becomes a gift or a travel size.
↳ From your brief
Packaging format · Closure and dispensing · Fill volume · Occasion: everyday, seasonal, gift, travel, limited edition
→ What it decides
Closure, dosing, size, weight, how it opens
03 / Shelf
Price sets the register.
The Shelf lens sets how premium a pack should read, from mass to luxury, using your retail price and the brands you want to sit beside.
↳ From your brief
Retail price per SKU · Price tier · Two to four benchmark brands · Target markets
→ What it decides
Finish, weight, cap, decoration, how much ornament
04 / Screen
It has to work on a screen, too.
The Screen lens checks how a pack reads where it is sold online: as a phone post, a flat-lay and a small thumbnail, as well as on a physical shelf.
↳ From your brief
Where it will sell: DTC website, Amazon, TikTok Shop, Tmall/JD, Xiaohongshu/Douyin, beauty retail, department stores, mass retail, pharmacy, salons, travel retail, pop-ups
→ What it decides
Color contrast, silhouette, how much text sits on the front
05 / Afterlife
Plan what happens after the last drop.
The Afterlife lens plans what happens after the last use: recycled content, single-material parts that are simpler to recycle, refills, and paper choices.
↳ From your brief
Sustainability requirements: PCR content, recyclable mono-material, refillable, bio-based materials, lightweighting, plastic-free, FSC-certified paper, EU packaging rules (PPWR) · Material preference, including bio-based and composite materials
→ What it decides
Materials, how the pack comes apart, refill format, decoration that keeps recycling simple
Formula → pack
Illustrative packaging study
01Texture
02Closure
03Pack
From our work · SURGE™
SURGE™ uses an airless pump to protect active formulas, with a refillable inner cartridge: the bottle stays, the core is replaced.
Every question on this page is in our brief.
Our Packaging Design Brief asks for your taste and your constraints in eight short sections. You don’t need every answer: where you’re unsure, tick “Open to Jarsking’s recommendation” and we advise. The marked questions are all we need to start your moodboard.
The online brief goes straight to the Studio. Prefer a file? Download the PDF and send it to jarskingstudio@jarsking.com, or attach it to the form below. One of our team replies within 1–3 working days, and the first working session is free.
Questions about how we design.
What should a packaging design brief include?
Eight things: you and the project; the product and its formula; packaging direction; market and positioning; aesthetic direction; brand and story; sales channels; and logistics, including MOQ, unit budget and timeline. Aesthetic direction matters most: the references you love and the looks you want to avoid. Fill in our brief online, or download it as a PDF. Start with the brief ↗
What if I don’t know all the answers?
That is normal. Fill in what you know, and leave the rest blank or tick “Open to Jarsking’s recommendation”. We advise in the first working session, which is free.
Where do your packaging ideas come from?
From your taste first, then from sources far outside the beauty aisle. For fragrance, a pebble became MOOD//STONE and Saturn’s seasons became SATURNINE; for skincare, the tide became MAREA and Tokyo after midnight became KUROE™.
Can one design work on retail shelves and online?
Yes. The Screen lens checks how a pack reads as a phone post, a flat-lay and a thumbnail; the Shelf lens checks how it reads in a store. Your brief tells us which channels matter most.
Do you design sustainable packaging?
Yes, when your brief asks for it. Recycled content, single-material parts, refills and paper choices are planned in the Afterlife lens. A material claim goes on a pack only when a certificate or test report supports it.
